SponsoredHomepage hero sponsor
Recommended size: Desktop 1160 x 320 px · Mobile 360 x 180 px
Panadol
Panadol Extra Tablets
GSK Pakistan
High-visibility above-the-fold placement for launch or trust campaigns.
Advertising Media Kit
Audience, inventory and campaign formats for pharma and wellness advertisers.
This page is the cleaner one-sheet version of the advertising pitch. It gives your sales team a tighter media-kit format: who we reach, where placements run, what can be bundled, and what advertisers can expect from campaign delivery.
High-intent shoppers
Rx, OTC and wellness journeys
Trusted context
Pharmacist-reviewed commerce environment
Campaign flexibility
Fixed flights, always-on and launch bursts
Measurement
Placement, click and conversion reporting
Ailaaj network scale
As of May 20262.4M+
Customers reached
6.8M+
Orders delivered
3.1M+
Monthly visits
920K+
Social audience
Available inventory
Sample sponsored formats currently modeled across the Ailaaj shopping journey.
6 example campaigns in the placement model
Placement
Channel
Billing
Panadol trust burst
GSK Pakistan · homepage.hero
onsite
flat
Centrum daily wellness push
Pfizer Consumer Health · homepage.inline
onsite
flat
Cetaphil skincare card
Galderma · homepage.grid
onsite
cpc
Omron heart health strip
Omron Healthcare · category.strip
onsite
cpm
Galderma inline card
Galderma · category.inline
onsite
cpc
Cross-sell sponsored banner
Pfizer Consumer Health · product.crosssell
onsite
bundle
Visual inventory examples
Example mockups to show how placements appear across Ailaaj pages.
SponsoredCategory discovery card
Recommended size: Desktop 720 x 280 px · Mobile 340 x 220 px
Centrum
Centrum Advance Multivitamin
Pfizer Consumer Health
Mid-scroll sponsored module in high-intent therapeutic browsing journeys.
SponsoredProduct detail cross-sell
Recommended size: Desktop 360 x 280 px · Mobile 320 x 220 px
Ensure
Ensure Complete Nutrition Powder
Abbott
Contextual upsell unit near conversion for adjacent needs and line extensions.
Placement strip preview
Mini wireframe views of where ad inventory appears in page layouts.
Homepage hero placement
MockupRecommended size: 1160 x 320 px
Hero SponsoredPanadol
Top-of-home impact unit
Category inline placement
MockupRecommended size: 720 x 280 px
Inline CardSponsored
Mid-scroll sponsored module
PDP cross-sell placement
MockupRecommended size: 360 x 280 px
Cross-sell WidgetEnsure
Ensure Complete Nutrition Powder
Abbott
Near-conversion recommendation
Core package structure
Homepage Hero Sponsorship
Top-of-home premium banner with sponsored disclosure
Best for: Brand launches, OTC bursts, trust-building campaigns
Category Takeover
Sponsored brand strip + inline cards inside a therapeutic category
Best for: Derm, vitamins, devices, chronic therapy leaders
Product Discovery Bundle
Homepage cards + category placements + product cross-sell banner
Best for: Driving trial on hero SKUs
Cross-channel add-ons
Meta
Reels, carousel ads, pharmacist short-form explainers, condition-led lead ads
Use case: Best when paired with Ailaaj landing pages and remarketing audiences
YouTube
15-second pre-roll, doctor/pharmacist explainer, skippable awareness, bumper bursts
Use case: Best for education-led brands and seasonal OTC demand capture
CRM / Retention
Email feature, WhatsApp broadcast, refill reminder sponsorship, post-purchase inserts
Use case: Best for repeat purchase and therapy adherence brands
UGC / Customer Stories
Consent-based customer testimonials, creator-style reels, before-after care journeys, and pharmacist-moderated story edits
Use case: Best for trust-led education campaigns with authentic social proof
Cross-channel mockup previews
Visual references styled to match each platform format while remaining illustrative.
Meta retargeting
1080 x 1080 pxStatic image + carousel
Meta Feed style (illustrative)
Re-engages viewers who browsed a health category or product.
YouTube education
1920 x 1080 pxIn-stream explainer
YouTube Watch style (illustrative)
Condition-led storytelling with compliant product education.
UGC / customer stories
1080 x 1920 pxVertical social short
Reels / Shorts style (illustrative)
Consent-based testimonials and care-journey narratives.
CRM + lifecycle
Email 600 x 300 px · WhatsApp 1080 x 1080 pxEmail / WhatsApp module
Email + WhatsApp style (illustrative)
Supports refill and adherence reminders with campaign hooks.
Different campaign options
Choose one of these campaign options based on your objective, timeline, and creative readiness.
Option A2-4 weeks
Launch burst
Fast awareness for a new SKU or indication
Channel mix
Homepage heroMeta retargetingYouTube explainer
Creative specs: Hero 1160 x 320 px + Social 1080 x 1080 px + Video 1920 x 1080 px
Option BAlways-on
Refill and adherence
Drive repeat purchase and therapy continuity
Channel mix
PDP cross-sellCRM lifecycleMeta reminder ads
Creative specs: PDP 360 x 280 px + Email 600 x 300 px + Social 1080 x 1080 px
Option C6-8 weeks
Trust and education
Build credibility for sensitive health categories
Channel mix
Category inlineYouTube educationUGC stories
Creative specs: Inline 720 x 280 px + Video 1920 x 1080 px + Vertical 1080 x 1920 px
Option D3-5 weeks
Seasonal demand burst
Capture spikes during flu, allergy, or summer skin cycles
Channel mix
Homepage heroCategory inlineCRM + WhatsApp nudges
Creative specs: Hero 1160 x 320 px + Inline 720 x 280 px + WhatsApp 1080 x 1080 px
What advertisers receive
- Sponsored placement planning by page and category
- Creative guidance for compliant health and wellness messaging
- Meta and YouTube bundle recommendations when extra reach is needed
- End-of-flight reporting summary with key delivery metrics
Why this channel mix works for your brand
Ailaaj helps your brand show up where healthcare intent is already strong. Instead of broad, low-context impressions, your message appears inside trusted moments where customers are researching symptoms, comparing options, and ready to purchase.
Combine on-site placements with Meta retargeting, YouTube education, and lifecycle touchpoints to build frequency, improve recall, and support both short campaign goals and always-on growth.